We have introduced an important accessibility enhancement in our Frequently Bought Together and Also Bought apps: Product images in both widgets now include the alternative text defined by merchants in the Shopify admin.

This update improves compatibility with WCAG guidelines by ensuring that customers using screen readers receive meaningful descriptions of visual content.

Better alignment with WCAG principles

Aside from this new improvement, both apps already follow key accessibility practices that support a more inclusive shopping experience:

Keyboard-friendly interactions

All interactive elements, such as product selectors, links, and call to action buttons, can be used with keyboard navigation. This supports accessibility needs and aligns with WCAG requirements for operability.

Structured and readable content

Product titles, descriptions, vendors, prices, and buttons are presented using standard HTML elements. This allows assistive technologies to read the widget in a logical order and helps preserve relationships between pieces of information.

Configurable colors for adequate contrast

The widgets inherit theme styles and allow merchants to choose their own text and button colors. This flexibility helps maintain proper contrast levels according to WCAG recommendations.

A more accessible experience for every shopper

These updates reinforce our commitment to accessibility across our app portfolio. By combining proper text alternatives, structured content, and keyboard-friendly interactions, Frequently Bought Together and Also Bought help merchants bring their stores closer to WCAG standards while offering a smoother experience for all users.